Intelligence Made Visible:
The Business of Design

 

£79.00 £25.00 EARLY BIRD OFFER

Speaker: Stephen Bayley

Stephen Bayley, renowned writer and critic, has shaped design culture as founding CEO of London’s Design Museum and author of several acclaimed books.

Next Course: March 7, 2025
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Intelligence Made Visible: The Business of Design

Explore the transformative power of design, where practical artistry meets innovation, creating value beyond functionality. This video delves into design as a blend of creative genius and business acumen, featuring iconic figures like Leonardo da Vinci and Steve Jobs who saw design as a force for beauty and utility. Learn how design isn’t just about creating objects but shaping industries, consumer experiences, and societal narratives

Intelligence Made Visible:
The Business of Design

with Stephen Bayley

Ready to redefine your understanding of design? See Stephen Bayley on how intelligence becomes visible and design shapes the world around us.

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What You’ll Learn

  • The historical roots of design thinking, from Leonardo’s “disegno” to modern design practices.
  • How visionary designers influence products without drawing a line—shaping companies like Ford, Sony, and Apple.
  • The intersection of design and consumer psychology, turning brands into belief systems that captivate and inspire.

Why Participate

  • Gain Practical Insight: Understand how design drives business success and connects deeply with consumers.
  • Learn from Legends: Explore stories of renowned designers and their influence on global industries.
  • Expand Your Perspective: See how design evolves with culture, technology, and the growing role of virtual experiences.

Meet Stephen Bayley

Stephen Bayley is a distinguished writer, critic, and cultural commentator with a focus on architecture and design. Bayley made significant contributions to the design world, notably as the founding CEO of the Design Museum in London and a creative director for the Millennium Dome exhibition.

His influential career includes collaborations with Sir Terence Conran on The Boilerhouse Project and authorship of several acclaimed books, including “Life’s a Pitch” and “Ugly: The Aesthetics of Everything.”

Stephen BayleyWriter & Critic