Intelligence Made Visible:
The Business of Design

 

Speaker: Stephen Bayley

Stephen Bayley, renowned writer and critic, has shaped design culture as founding CEO of London’s Design Museum and author of several acclaimed books.

PRICE: £25.00
Next Course: March 27, 2025
Enroll now

Intelligence Made Visible: The Business of Design

Explore the transformative power of design, where practical artistry meets innovation, creating value beyond functionality. This video delves into design as a blend of creative genius and business acumen, featuring iconic figures like Leonardo da Vinci and Steve Jobs who saw design as a force for beauty and utility. Learn how design isn’t just about creating objects but shaping industries, consumer experiences, and societal narratives.

This is a 1-part on-demand lesson which can be accessed anytime for up to eight weeks after its release.

Intelligence Made Visible:
The Business of Design

with Stephen Bayley

Ready to redefine your understanding of design? See Stephen Bayley on how intelligence becomes visible and design shapes the world around us.

Enrol Now

Session 1

Thursday 27th March

What You’ll Learn

  • The historical roots of design thinking, from Leonardo’s “disegno” to modern design practices.
  • How visionary designers influence products without drawing a line—shaping companies like Ford, Sony, and Apple.
  • The intersection of design and consumer psychology, turning brands into belief systems that captivate and inspire.

Why Participate

  • Gain Practical Insight: Understand how design drives business success and connects deeply with consumers.
  • Learn from Legends: Explore stories of renowned designers and their influence on global industries.
  • Expand Your Perspective: See how design evolves with culture, technology, and the growing role of virtual experiences.

Meet Stephen Bayley

Stephen Bayley is a distinguished writer, critic, and cultural commentator with a focus on architecture and design. Bayley made significant contributions to the design world, notably as the founding CEO of the Design Museum in London and a creative director for the Millennium Dome exhibition.

His influential career includes collaborations with Sir Terence Conran on The Boilerhouse Project and authorship of several acclaimed books, including “Life’s a Pitch” and “Ugly: The Aesthetics of Everything.”

Stephen BayleyWriter & Critic

Intelligence Made Visible:
The Business of Design

Led by Stephen Bayley

Next course: March 27th, 2025

This is a 1-part on-demand lesson which can be accessed anytime for up to eight weeks after its release.

Enroll now

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